APAC Health Insurance Multichannel Customer Experience Study 2015

The insurance market in Asia Pacific is changing rapidly, moving to a digital-led, multichannel world

We evaluated 10 leading insurance company websites from across the healthcare sector in 5 areas:

1. Their ability to answer  basic, sector-specific questions via their website
2. On the speed and accuracy of their response via their email channel
3. On the speed and accuracy of their response via their social media tools
4. For their ability to answer a question through web chat (if offered)
5. On the consistency of response across digital channels (email, social media and web chat)

We invite you to download the full study with complete analysis, infographics and a best practice guide to improving Customer Experience.