Vincent Giraud - Business Development Manager

Understanding your customer – why it is key to delivering the right service in APAC

Published on: June 25, 2015
Author: Vincent Giraud - Business Development Manager

The move online has transformed how consumers interact with businesses, and opens up completely new markets to companies. However, as you cannot physically see your customer it can make it more difficult to understand them and their motivations, and consequently provide a personalized customer experience. For example, the degree of formality customers expect in written and verbal communications...

How can APAC retailers cope with customer complaints?

Published on: June 10, 2015
Author: Vincent Giraud - Business Development Manager

A research in 2014 from the Customer Satisfaction Index of Singapore (CSISG) has found that retail is the most complained-about sector in the country. According to the Index, consumer satisfaction with the overall retail sector declined significantly, dropping by 3.5%

The growing importance of customer service in the APAC region

Published on: June 04, 2015
Author: Vincent Giraud - Business Development Manager

While Western markets struggle to recover from the global financial crisis, Asian economies are growing rapidly. APAC consumers are therefore becoming richer, better informed and more widely traveled. This is leading to greater competition for their business- in order to succeed, companies need to enhance customer loyalty.

Pages