Why understanding your customers is key for 2014
Published on: January 20, 2014
Analyst group Forrester has just released its 2014 predictions for customer service. It lists 12 trends that companies should be paying attention to, if they want to engage with customers and deliver the right experience for them in the year ahead.These trends are organised into four topics:1. Deliver pain free customer service Covering areas such as omnichannel, mobile and stand...