2014 FIFA World Cup

Winning the customer experience World Cup

Published on: June 11, 2014
Author: Lloyd Buxton - Business Development

It can’t have escaped anyone’s notice that the 2014 FIFA World Cup kicks off in Brazil on Thursday. Whatever your interest in football, it is set to dominate the media for the next few weeks (or until England is knocked out).As with any major event, there is a corresponding effect on both businesses and consumers, particularly when it comes to the customer experience. I think the impac...