2019

The importance of trust to customer experience in 2019

Published on: December 05, 2018
Author: Olivier Njamfa - CEO & Co-Founder

The balance of power between brands and consumers is shifting, with customers now wielding greater influence and control. This allows them to be more demanding and less loyal than ever before. But what makes these customers tick and how will their characteristics evolve? Here are five important traits that are likely to define the customer next year and beyond.