affluent

Understanding your customer – why it is key to delivering the right service in APAC

Published on: June 25, 2015
Author: Vincent Giraud - Business Development Manager

The move online has transformed how consumers interact with businesses, and opens up completely new markets to companies. However, as you cannot physically see your customer it can make it more difficult to understand them and their motivations, and consequently provide a personalized customer experience. For example, the degree of formality customers expect in written and verbal communications...