Argos

5 Customer Experience lessons of Christmas 2014

Published on: January 09, 2015
Author: Lloyd Buxton

For retailers, the peak Christmas trading period is fundamental to their revenues. However it is also the most competitive time, with everyone looking to increase their share of the £36.5 billion Britons were expected to spend on Christmas shopping. Add in that every year consumers are demanding more, and you can see how difficult it is to deliver the right experience to customers across eve...