calls

Making the change from call center to contact center

Published on: February 03, 2016
Author: Laurence Chami - Managing Director

20 years ago customer service existed in a world dominated by voice, hence the widespread reliance on call centers to manage customer service interactions. Things have obviously moved on since then as email, and more recently digital channels such as social media and chat, have become a regular part of managing customer service delivery. Call centers have now evolved into...