Consumer behaviour

Why improving email performance is vital for customer service success

Published on: January 23, 2015
Author: Pauline Ashenden - Demand Generation Manager

Delivering superior customer service is an increasing challenge for all. Companies need to cover more and more channels while meeting continually growing demands from consumers, often with no corresponding increase in budgets. No wonder that the temptation can be to re-allocate scarce resources away from traditional channels such as email in order to focus more heavily on the likes of social media...