Corporate reputation is a key component of the customer experience. That’s one of the key findings of the latest Nunwood research into the experience and service offered by UK businesses. The study, which is based on ratings by 7,500 customers on over 250 brands, aims to record customer satisfaction and its influence on future behaviour, such as loyalty and advocacy.Businesses that have suff...
Poor customer service from airlines is frequently in the press. Take the infamous ‘United breaks guitars’ incident back in 2008 or the more recent case when Hasan Syed, a BA passenger, invested in sponsored tweets to show his anger at his father having his luggage lost. EasyJet also fell foul of the Twittersphere earlier this year when it initially refused to allow a passenger who&rsqu...
Last week Apple announced record quarterly results, with revenues of nearly $30 billion. The figures include sales of 9.2 million iPads, triple the number sold a year ago. Apple also revealed that 47% of Global Fortune 500 companies were testing the tablet ahead of potential adoption.Clearly, the iPad in particular and tablet computers in general are here to stay. So what does this mean for custom...
In the move to a digital world it is easy to overlook that a huge percentage of customer communication is still through traditional mail and fax – so called white mail. This is particularly true in industries such as banking and insurance where legal requirements mean documents need to be signed and returned. And in many cases customers feel more secure having signed and posted a document ra...