emotion

Artificial intelligence and the rise of augmented agents in customer experience

Published on: May 31, 2017
Author: Pascal Gauvrit - CTO

Artificial intelligence (AI) is currently the hottest topic in customer experience, with brands exploring how they can use digital technology such as chatbots to deliver the fast, accurate and personalized service that consumers demand. AI will radically change how customer service teams operate, with Gartner predicting that it will disrupt the jobs of 1 million phone-based customer support agents...

Shaping the future of customer experience

Published on: April 12, 2017
Author: Olivier Njamfa - CEO & Co-Founder

Given its importance to the bottom line, customer experience is high on the priority list of CEOs, CMOs and CIOs alike. Research from Gartner found that nearly a third (31%) of CEOs had customer projects as their number one strategic priority for this year, and 37% said that customer experience management was their most important area of technology investment over the next 5 years.

Why emotion is central to driving customer loyalty

Published on: December 16, 2016
Author: Steve Nattress

There are multiple factors that feed into the customer experience. At a basic level companies need to deliver the information that consumers want, as quickly, accurately and consistently as possible. However, to drive loyalty you need to go beyond that, as Forrester Research, points out in a new report...

Adding emotion to the customer experience

Published on: June 10, 2016
Author: Pauline Ashenden - Demand Generation Manager

Delivering the right customer experience isn’t just about systems and processes – it is also about how the consumer feels during, and at the end of, the journey. For example, it is quite possible that a company could solve a consumer’s issue, but that the customer needs to expend so much effort to achieve it, or that the process feels so complex, that they are...

The move to meaningful conversations in customer experience

Published on: April 13, 2016
Author: Olivier Njamfa - CEO & Co-Founder

Over the past fifteen years, the importance of customer experience has grown dramatically. It is now increasingly central to the lives of consumers, meaning that companies that satisfy their needs benefit from a competitive edge over their rivals. On the flipside, a poor conversation with a company can ruin the customer’s day and cause them to switch to an alternative supplier...

Technology with the human touch

Published on: April 08, 2016
Author: Robin Tandon - Senior Product Marketing Director

Technology has the power to transform how we communicate with each other, and has made huge advances over the last twenty years. We’ve seen the growth of email, the rise of social media and the emergence of web chat all provide new ways to interact with friends, families and organizations. In turn, this has revolutionized customer service, adding new channels an...

Bridging the gap between purchase and service

Published on: March 23, 2016
Author: Chris Eideh - North American Sales Executive

For the majority of us, buying something that we really want gives us an emotional buzz. Whether it is a car, TV, clothes or even something as small as a book or new headphones, getting our hands on a new purchase makes us happy. Consequently, companies across all industries try extremely hard to make the buying process as simple, straightforward and engaging as possible. As we know...

The importance of emotion to successful customer experiences

Published on: March 16, 2016
Author: Neil Cox - Account Manager

At heart, humans are social beings. This has a major impact on every interaction we have with the people around us. Think of the most basic transactions – the ones you remember most are those where you either had an extremely positive or negative emotional experience. Take visiting the grocery store, if the cashier was extremely helpful, asked about your day and took time to show that...

What were the key customer experience topics in 2015?

Published on: January 06, 2016
Author: Olivier Njamfa - CEO & Co-Founder

As we enter 2016, I’m already seeing plenty of predictions about what the year will bring for the customer experience and customer service markets. However, before exploring some of these trends in future blog posts, I’d like to take the opportunity to review 2015 – specifically some of the most popular topics covered by the Eptica blog.Looking through the posts that had the most...

Customer service in a multigenerational world

Published on: December 16, 2015
Author: Dharmesh Ghedia

Housing demographics are changing across the world, driven by longer lives and the increasing cost of getting onto the property ladder. In the United States 4 out of 5 households don’t fit the traditional mold of two parents and pre-college kids, with a growing number containing multiple generations, such as grandparents or boomerang children that have left, then returned home...

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