Financial Brand

The 10 steps to digital customer experience success in banking

Published on: August 14, 2015
Author: Pauline Ashenden - Demand Generation Manager

Twenty years ago, the majority of banking was carried out face-to-face through an extensive branch network and most consumers remained with the same bank for much of their lives.Three factors have dramatically changed this. Firstly, new channels such as the internet have transformed how consumers interact with their banks, while increasing the range of services that they can carry out themsel...