Forrester Research

Having a chat

Published on: October 21, 2011
Author: Epticablog

While it has been around for many years, live web chat is definitely an underused channel by companies. Despite the fact that more and more people are using chat channels such as instant messaging or Skype, companies have shied away from deploying it, particularly for customer service. Mainly this is down to the perceived cost of chat, as it requires a real agent to answer questions online. T...

Entering the Age of the Customer

Published on: October 12, 2011
Author: Epticablog

As a discipline customer service has been around for a long time, with plenty of companies promising to deliver an outstanding experience, but few actually doing so. In many cases this was due to a fundamental imbalance in the customer/supplier relationship. The customer essentially had no choice but to put up with poor service, as either they couldn't buy what they wanted elsewhere or ev...

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