Hypatia

How CRM silos impact the customer experience

Published on: December 04, 2014
Author: Robin Tandon - Senior Product Marketing Director

A recent report from Hypatia Research Group highlights how Customer Relationship Management (CRM) software has become business critical to every organisation. However, the study, Next Generation CRM: All about Business Process Excellence points out a key issue with many existing CRM implementations. Essentially, while they act as a database for tracking customers, what they have bought and what th...