Jenny Sussin

How to make your organization truly customer centric

Published on: November 08, 2017
Author: Olivier Njamfa - CEO & Co-Founder

We all know that today it’s vital to put customers at the heart of your business. However, there are many companies that believe in this principle, but struggle to successfully ‘live it’ in practice, day-in, day-out. How do you become more customer centric?

Why it is time to take a new look at social customer service

Published on: June 14, 2017
Author: Pauline Ashenden - Demand Generation Manager

Using social media for customer service has been around since channels such as Facebook and Twitter first sprang to prominence. The combination of being easy to use and very public forums mean that consumers quickly understood the power it gave them to interact with brands, with the aim of getting fast, accurate responses to queries and having their problems solved.