McDonald

Simplicity – the route to customer engagement

Published on: November 06, 2013
Author: Eptica

We live in an ever more complex world. Driven by the internet, consumers face an explosion in choice, both when it comes to the range of products out there and who to buy them from. Add in the growth in the number of devices and channels used to interact with businesses and you can see why customers are less forgiving of brands that do not deliver straightforward, fast service through their channe...

Are companies actually engaging with social media customer service?

Published on: March 02, 2012
Author: Epticablog

Social media opens up a whole new way of communicating with customers. However companies need to understand that it is fundamentally different to other channels. Social media is much more of a two way conversation and, as it is held in public, the world can see the results. So while many companies have moved onto social media and are using it for customer service, what is vital is how engaged...