One of the key trends that is accelerating in 2012 is the use of mobile devices to research, access information and make purchases. New studies have found that more and more people now reach for their smartphone or tablet during the buying process, even if they make the final purchase through other channels.UK figures from the Internet Advertising Bureau (IAB) show that nearly half of smartphone o...
The increasing use of mobile phones for a wide range of activities beyond voice calls is being extensively written about at the moment. A report from the Interactive Media in Retail Group (IMRG) and Cap Gemini, for example, has found that the proportion of mobile based online shopping in the UK has jumped by more than 800 per cent over the past year. Over the same period in the US the mobile ...
While smartphones have been around for several years, their usage is now dramatically increasing, driven by the likes of Apple and Google’s Android operating system. Recent figures from analysts Canalys found that 101 million smartphones were shipped in Q1 2011, up 83% from previous figures.So what does this mean for customer service strategy? With more and more customers using smartphones t...