multichannel customer service

Overcoming the basic customer service pitfalls with technology

Published on: October 29, 2014
Author: Dharmesh Ghedia

I recently read a really interesting blog by Thomas Laird that looks at some of the underlying reasons that companies struggle with customer service. What struck me was how many of these issues could be solved with well-implemented technology to support agents doing their jobs.Here’s a précis of Thomas’s five points, along with my comments on where technology adds value.1 . Who runs y...

Booking last minute breaks – exploring the travel customer experience

Published on: May 14, 2014
Author: Pauline Ashenden - Demand Generation Manager

With summer approaching (and another bank holiday imminent), getting away from it all is becoming uppermost in many people’s thoughts. And that means turning to the internet, which has radically changed the structure of the travel industry now that the majority of transactions happen online. Whether it is holidaymakers creating their own tailored trip or consumers comparing holiday companies...

Mobile and the customer journey

Published on: February 03, 2012
Author: Epticablog

One of the key trends that is accelerating in 2012 is the use of mobile devices to research, access information and make purchases. New studies have found that more and more people now reach for their smartphone or tablet during the buying process, even if they make the final purchase through other channels.UK figures from the Internet Advertising Bureau (IAB) show that nearly half of smartphone o...

AirAsia mobile customer service app is a best seller

Published on: October 27, 2011
Author: Epticablog

The increasing use of mobile phones for a wide range of activities beyond voice calls is being extensively written about at the moment. A report from the Interactive Media in Retail Group (IMRG) and Cap Gemini, for example, has found that the proportion of mobile based online shopping in the UK has jumped by more than 800 per cent over the past year. Over the same period in the US the mobile ...

Banking on customer service

Published on: August 05, 2011
Author: Epticablog

UK banks are currently announcing their financial results for the first six months of the year, and lower profits caused by continued economic uncertainty are seeing further job cuts across the sector.Given this backdrop, it is a good time to look at how banks rate for customer service. The last ten years has seen a move away from branch based banking to people accessing their accounts and buying ...

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