Can Virgin bring customer service sparkle to banking?
Published on: November 22, 2011
The Virgin brand is known for doing things differently and for putting the customer first, whichever market it is operating in. So last week’s news that the UK government has sold Northern Rock to Virgin Money could potentially have a big impact on the banking market.Northern Rock will be rebranded as Virgin Money, with the company pledging to increase the number of branches it has and to ad...