Showrooming

The changing face of the high street

Published on: August 01, 2014
Author: Pauline Ashenden - Demand Generation Manager

We’re used to stories of doom and gloom on the high street. The combination of the internet, out of town superstores and the recent recession have decimated the number and range of shops available in town centres, with many long-standing retail chains going into receivership.However a new report from the University of Southampton’s Retail Research Group points to major, positive change...

Integrating showrooming into the customer experience

Published on: July 31, 2013
Author: Epticablog

Sales on the High Street continue to be squeezed by online rivals – and the growth of smartphones is opening another front in the battle for revenues. Increasingly shoppers are using mobiles while in-store to showroom, testing products and comparing offline and online prices before choosing where to spend their money.Research from TNS demonstrates the scale of showrooming – but also wh...