Simplicity

Simplicity – the route to customer engagement

Published on: November 06, 2013
Author: Eptica

We live in an ever more complex world. Driven by the internet, consumers face an explosion in choice, both when it comes to the range of products out there and who to buy them from. Add in the growth in the number of devices and channels used to interact with businesses and you can see why customers are less forgiving of brands that do not deliver straightforward, fast service through their channe...