Trust and the State of UK Digital CX
In our latest Digital Customer Experience study, we evaluated 50 UK brands, split equally between the fashion, food and drink, travel, insurance and banking sectors. Brands were rated on their ability to answer five routine questions via their websites, as well as their speed, accuracy and consistency when responding to email, Twitter, Facebook and chat.
Additionally, 1,000 UK consumers were surveyed on their attitude to trust, its relationship with customer experience and impact on loyalty and brand reputation. All research was completed in Q1 2019.
We invite you to download the full report for more key findings, recommendations and infographics.
Download the 2019 Digital CX Study
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