2016 US Index

4 lessons from the Forrester CX Index

Published on: August 17, 2016
Author: Pauline Ashenden - Demand Generation Manager

Forrester has just published its 2016 US Customer Experience Index, providing an update on the state of CX across multiple sectors. Based on consumer research into how customer experience strengthens loyalty, it shows both individual company scores and how the wider economy is performing. Looking through the research, I can see four key trends for CX and customer service professionals...