CEH

Building a Customer Engagement Hub

Published on: July 01, 2016
Author: Pauline Ashenden - Demand Generation Manager

Delivering a seamless, high quality customer experience is extremely complex. It has to cover multiple channels, involve the whole company and also key partners, for example logistics companies for retailers, in a way that is invisible to the consumer, minimizing the amount of effort that they need to put into their purchase or interaction.Over time it has become even harder as new chann...