cold-calling

Cold-calling and the customer experience

Published on: December 11, 2014
Author: Pauline Ashenden - Demand Generation Manager

A UK government taskforce has recommended larger fines for businesses that make nuisance calls to consumers. Fines should be up to £500,000 (or 20% of turnover in the case of PPI cold-callers), with company directors held responsible for unwanted phone calls from their organisation according to the report.The Nuisance Call Task Force has also suggested that the threshold for when regulators ...