digital service

The widening online customer experience gap

Published on: June 19, 2015
Author: Anne-Merete Jensen - Senior Business Consultant

The amount of time – and range of activities – that consumers carry out online continues to grow. It is now the first port of call for everything from shopping and banking, to researching and buying insurance policies, switching telecoms supplier or booking a holiday. No wonder that in 2014 UK ecommerce sales broke the £100 billion barrier for the first time, making up ...