Experian

Avoiding abandoned shopping carts

Published on: April 04, 2012
Author: Epticablog

Online retail is becoming ever more competitive, meaning that for retailers the experience and service they provide for their customers is crucial to winning and retaining business.So new research from Experian should act as a wake-up call to ecommerce companies. It found that an estimated £1.02bn of online shopping transactions were abandoned by UK consumers in 2011, with 20% giving up on t...