Making sense of multichannel retail
The Christmas shopping season was bruising for some retailers, with high street names such as Hawkins’ Bazaar, La Senza and Black’s Leisure all plunging into bankruptcy. Overall sales were up by just 2.2% on December 2010 according to the British Retail Consortium, while e-commerce continued its rise, with online sales up by 30% compared to the previous year.One of the key trends highl...