Laithwaite's

5 Areas to focus on for customer engagement

Published on: September 26, 2014

Author: Pauline Ashenden - Demand Generation Manager

This week’s Eptica Customer Day brought together customer service professionals from multiple sectors, enabling them to compare best practice and learn from each other. It was also a great opportunity to tap into the experience that Eptica has gained working on multichannel customer experience strategies and implementations around the world. My thanks again to all those who attended, i...

Transforming Customer Service with Technology

Published on: September 17, 2014

Author: Pauline Ashenden - Demand Generation Manager

Today, businesses understand that they need to engage with customers, whatever the channel, if they want to be successful. Customers are demanding more, across every sector, and, with social media, they have a megaphone to publicise their experiences (good or bad), instantly, around the globe. The number of interactions is increasing dramatically and consumers want faster answers than ever before....