leisure

How good is the digital customer experience from travel brands?

Published on: April 18, 2018
Author: Pauline Ashenden - Demand Generation Manager

Not only are holidaymakers now booking their travel and accommodation online, but the web has also paved the way for new business models, with more people going direct to hotels and airlines rather than booking complete packages from traditional travel agents. In this digital first world, how are UK travel companies doing in terms of online customer experience?