NPS

Making it easy for customers

Published on: February 20, 2015
Author: Lloyd Buxton - Business Development

In today’s time-poor world, consumers increasingly pick who they buy from, and what channel they use, based on ease of use. This can be seen in the growth of local shopping at the expense of out of town supermarkets, as well as the rise of techniques such as Click and Collect that make it simple to pick up online purchases at a convenient location.

Measuring customer happiness

Published on: February 04, 2014
Author: Eptica

There’s widespread agreement that customer satisfaction is vital to every organisation. A Gartner poll found that 80% of executives thought it was more important than three years ago, with 95% seeing it as the key way of differentiating from competitors. Where there’s less togetherness is how you measure the customer experience. For example, many of the traditional metrics used...

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