online review

The impact of the Millennial Generation on customer service

Published on: December 17, 2014

Author: Lloyd Buxton - Business Development

The rise of Millennial Generation - also known as Generation Y – is having a far reaching effect on how companies deliver customer service. If your company has not already started adapting to the requirements of this group, you might be in danger of being left behind. Born between the '80s to the 2000s the Millennials are characterized by a collection of core values and beliefs that...

Online reviews and the impact on customer service

Published on: November 21, 2014

Author: Pauline Ashenden - Demand Generation Manager

Since online reviews became prevalent, championed by the likes of Amazon, their impact has spread widely across multiple industries. This has been driven by three main factors:The growth of ecommerce means that consumers are increasingly buying goods that they’ve not been able to see in person, meaning that they want assurance as to product quality.It gives buyers the opportunity to benchmar...