Ovum

5 top trends driving customer service

Published on: November 28, 2016
Author: Guest author: Chris Measures

When it comes to service, customers today demand the highest standards from every organization that they deal with, in every industry and across every channel. Ensuring your company meets their expectations can appear daunting, particularly in highly competitive markets. Here are five key trends driving customer service strategy....

How to embrace change and become a customer-adaptive enterprise

Published on: July 15, 2016
Author: Laurence Chami - Managing Director

Change is the watchword for business today. Disruption is happening in virtually all industry sectors as new entrants shake up markets and introduce innovative business models, supported by technologies that can radically streamline operations, slash costs or create new ways of meeting customer needs. Established players need to evolve and transform themselves if they’re going to stay...

Moving telecoms customer service online

Published on: November 11, 2011
Author: Epticablog

Telecoms companies have historically had a poor reputation for customer service, something that our own research unfortunately verifies. Previously with little difference between service levels amongst telcos, customers didn’t have much choice, so there was little incentive to invest.However this is changing as new entrants and technologies disrupt the traditional telecoms market. On the bac...

Indians demand social customer service

Published on: June 07, 2011
Author: Epticablog

 New research has found that more than three times as many Indians use social media for customer service compared to the UK and US. In the study, by analysts Ovum, nearly four in ten Indian consumers had embraced social media to raise customer service queries – in contrast, only 12 per cent of UK and US consumers have done so. Indian consumers both used it positively (to promote good se...