Punk CX

Why creating empathy in your customer service is so hard

Published on: November 24, 2020
Author: Guest author: Adrian Swinscoe

Organisations understand the value of empathy to strengthening the customer relationship, boosting satisfaction, and increasing loyalty. But many still struggle to build empathy into their customer service interactions – why is this? Noted CX expert Adrian Swinscoe explains in our latest guest blog...

Punk CX says ‘Great at a few or average at a lot’

Published on: July 24, 2019
Author: Guest author: Adrian Swinscoe

A Dimension Data report found that, on average, organizations are offering a choice of 9 different channels, forecasted to rise to 11 in 2019. That’s a hell of a lot of channels. In this guest post, Adrian Swinscoe explains why customer experience needs to get back to basics and shares insights from his new book – Punk CX.