In tough times, customer service can be the best way of giving companies a competitive advantage. That was the theme of this year’s Institute of Customer Service (ICS) Conference, which took place yesterday at the London Marriott Hotel in Grosvenor Square. Speakers from government, including Norman Lamb MP, minister for employment relations, consumer and postal affairs, joined companies such...
Companies have been talking about getting the customer experience right for many years, but 2012 could be the year that companies move from paying lip service to the customer experience to actually putting in place a strategy and action plan to improve it. That’s the view of analyst Forrester in its 2012 Customer Experience Predictions. Customer expectations of how they are treated are ...
New research has found that more than three times as many Indians use social media for customer service compared to the UK and US. In the study, by analysts Ovum, nearly four in ten Indian consumers had embraced social media to raise customer service queries – in contrast, only 12 per cent of UK and US consumers have done so. Indian consumers both used it positively (to promote good se...
Pretty much all customer facing companies have woken up to the power of social media and the new channels it provides for customer service. Lots of organisations are monitoring conversations on the likes of Twitter and Facebook, but a high proportion are not integrating it with their overall customer service strategy.In many cases the customer service side of managing Facebook pages or responding ...