Eptica sponsors 2012 Institute of Customer Service Awards
In tough times, customer service can be the best way of giving companies a competitive advantage. That was the theme of this year’s Institute of Customer Service (ICS) Conference, which took place yesterday at the London Marriott Hotel in Grosvenor Square. Speakers from government, including Norman Lamb MP, minister for employment relations, consumer and postal affairs, joined companies such as Monarch Airlines, LV= and Flowcrete, who discussed how customer service had become a board level driver for their success.
A long term supporter of the ICS, Eptica both attended the conference and sponsored the Best use of Social Media and Communication Strategy category in the prestigious ICS UK Customer Satisfaction Awards. An impressively large entry was whittled down to six worthy finalists, who all demonstrated how they had incorporated new social media channels into their overall customer service strategy.
he shortlisted organisations were:
Presented at the glittering awards dinner, the judges’ final choice was BT for its joined up social media customer service strategy and clear processes. Congratulations to all those shortlisted and to the winners in the other eleven categories, who all demonstrated the power of customer service to win, retain and delight customers in tough times.