Social media – give your customers the choice
Published on: November 19, 2012
It is fair to say that the rise of social media worries many organisations. It provides a very public way for customers to communicate with you and to complain. And unlike traditional channels such as email and phone, what customers say (and how you respond) is visible to the entire world. This, and the widespread belief that social media is solely used for negative comments mean some companies ha...