Driving the customer experience
Published on: November 13, 2013
What is good service worth? For US Mercedes-Benz dealers it’ll be a share of a cool $60m in 2014. The automotive giant is rewarding dealers that earn high customer service ratings as part of a number of initiatives to ensure that the experience for buyers matches or goes beyond their expectations.And the focus on the customer experience isn’t solely being driven by Mercedes. In a move ...