When it comes to customer service, consumer expectations only move in one direction – upwards. The combination of excellent service from market leading companies and increasingly high standards are continually raising the bar. This means companies need to be continually investing in improving their service to delight customers and match their peers.The perfect example of these increased expe...
Web chat has been around for a while. However, despite this it has yet to really achieve mass market uptake. This is due to a number of factors. As it uses real agents to answer queries cost is perceived as high, while there has been confusion between live chat and over hyped pre-programmed chatbots. Finally, companies have worried that customers will be annoyed by pop-up chat windows appearing wh...
New research demonstrates wide variations between online buying behaviour across the globe. The survey, from Pitney Bowes, asked 10,000 consumers from 10 countries about their online shopping habits and preferences and uncovered some interesting differences.Overall 93% of consumers had shopped online, 49% in the last 30 days, showing the mass market appeal of ecommerce around the world. In the UK,...
While it has been around for many years, live web chat is definitely an underused channel by companies. Despite the fact that more and more people are using chat channels such as instant messaging or Skype, companies have shied away from deploying it, particularly for customer service. Mainly this is down to the perceived cost of chat, as it requires a real agent to answer questions online. T...