Customer Engagement

5 impacts that Amazon has had on customer experience

Published on: July 04, 2014
Author: Pauline Ashenden - Demand Generation Manager

Last month Amazon turned twenty. In 1994 founder Jeff Bezos left his job, drove to Seattle and set up the business in his garage. Originally going to be called Cadabra (as in Abracadabra), the name changed to Amazon after fears that people would mishear it as “cadaver”. It now offers over 230 million separate items for sale in the US alone and had 2013 revenues of $74.5 billion.Amazon ...

Delivering patchy performance - UK retailers and customer service

Published on: July 02, 2014
Author: Lloyd Buxton - Business Development

The UK retail landscape has changed radically in the last ten years. The rise of the internet, new competition, increasingly demanding consumers and the slowdown caused by the recession have triggered the demise of many long-standing players, transforming the sector.How are the UK’s top retailers coping with these challenges? To find out, the Eptica Multichannel Customer Experience Study eva...

Building loyalty within the insurance sector: it’s not all about price

Published on: June 27, 2014
Author: Pauline Ashenden - Demand Generation Manager

In recent years, the consumer insurance market has changed out of all recognition. New channels such as the internet have transformed the landscape. Indeed, according to the Financial Conduct Authority, almost half of all internet users have researched motor insurance on price comparison websites, with 4 out of 5 of them going on to buy policies through them.Customer loyalty is a thing of the past...

Five projects to deliver Customer Engagement

Published on: June 25, 2014
Author: Robin Tandon - Senior Product Marketing Director

Engaging with customers is one of the key challenges facing businesses today. Building and maintaining strong relationships across multiple devices and channels requires a combination of reactive and proactive processes in order to meet the needs of demanding customers.Gartner has talked extensively about the Customer Engagement Center (CEC), the replacement for the Contact Centre that it believes...

The UK insurance customer experience – struggling to deliver?

Published on: June 20, 2014
Author: Pauline Ashenden - Demand Generation Manager

Insurers in the UK are under unprecedented pressure. Margins have been slashed by the rise of the internet and price comparison sites, competition is growing, customer loyalty is at an all-time low and claim costs and regulation are both increasing.Against this backdrop,the balance of power is shifting overwhelmingly in favour of consumers. They expect more, for less – and want answers faste...

Customer service – at the touch of a button

Published on: June 18, 2014
Author: Robin Tandon - Senior Product Marketing Director

As part of its latest research into the Customer Relationship Management (CRM) market, Gartner identified the Internet of Things as the latest factor driving the increasing importance of CRM. Cheaper sensors coupled with the prevalence of Wi-Fi and broadband networks opens up new possibilities for customer engagement using previously ‘dumb’ electronics.At this year’s Mobile World...

How the G-Cloud helps make the public sector digital by default

Published on: June 13, 2014
Author: Pauline Ashenden - Demand Generation Manager

Today, the public sector currently faces two major challenges. At a time of major pressure on budgets, the need to decrease costs and increase efficiency is paramount, whether your organisation is operating in central or local government or within the health or emergency services.Additionally, citizens and patients now want to contact the public sector through more and more digital channels. Wheth...

Winning the customer experience World Cup

Published on: June 11, 2014
Author: Lloyd Buxton - Business Development

It can’t have escaped anyone’s notice that the 2014 FIFA World Cup kicks off in Brazil on Thursday. Whatever your interest in football, it is set to dominate the media for the next few weeks (or until England is knocked out).As with any major event, there is a corresponding effect on both businesses and consumers, particularly when it comes to the customer experience. I think the impac...

The UK versus France – the five key customer experience differences

Published on: June 06, 2014
Author: Olivier Njamfa - CEO & Co-Founder

As part of a global company I see the increasing importance of the customer experience to businesses in different sectors, all around the world. However, there are also major differences when it comes to preferred local channels, specific requirements and, in some cases, technology.These differences are visible even between two mature markets such as the UK and France. Following the release of the...

Web Chat: Time for UK brands to reap the benefits  

Published on: May 21, 2014
Author: Pauline Ashenden - Demand Generation Manager

Web chat is growing rapidly in popularity with studies consistently showing that this service is highly valued by customers. For example, a 2013 survey by eConsultancy found that web chat had the highest satisfaction levels for any customer service channel, scoring 73%, compared with 61% for email and 44% for phone. Speed (79%) and efficiency (46%) were the top reasons given for its popularity. A ...

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