Email Management

How can APAC retailers cope with customer complaints?

Published on: June 10, 2015
Author: Vincent Giraud - Business Development Manager

A research in 2014 from the Customer Satisfaction Index of Singapore (CSISG) has found that retail is the most complained-about sector in the country. According to the Index, consumer satisfaction with the overall retail sector declined significantly, dropping by 3.5%

What’s the state of digital customer experience in UK banking?

Published on: May 26, 2015
Author: Pauline Ashenden - Demand Generation Manager

The reputation of banks with consumers has suffered a dramatic fall in recent years. Branch closures, misselling cases such as those around PPI and, of course, the part that banks played in the financial crisis have all contributed to low consumer trust in the sector. At the same time the UK government has made it much easier for consumers to switch providers, attracting new entrants to the m...

What are the factors affecting channel choice?

Published on: May 19, 2015
Author: Pauline Ashenden - Marketing Manager

In today’s multichannel world, providing service through the channels that customers want has never been more vital. Obviously you need to deliver a consistent experience across every channel, but with resources tight, how you split agent time can be a juggling act.So it is important to understand what channels your customers are likely to use most. There are a number of factors to take into...

The 5 key areas to invest in to improve customer service

Published on: May 14, 2015
Author: Pauline Ashenden - Marketing Manager

Customer service directors face increasing challenges. They have to deal with a growing number of queries, calls, emails and tweets from consumers, who demand the highest levels of service, irrespective of channel. At the same time, they have to balance their budgets and ensure that they are delivering value to the business through efficient and cost-effective operations.Meeting these two objectiv...

How can retailers cope with customer complaints?

Published on: May 07, 2015
Author: Pauline Ashenden - Demand Generation Manager

New research from Ombudsman Services has found that retail is the most complained-about sector in the UK. According to the organization’s Consumer Action Monitor there were 18.5 million complaints to retailers in 2014, 28% of the UK’s total, split evenly between online and in-store transactions. Retail was far ahead of telecoms (15%) and energy (11%), when it came to attracting co...

How technology can bridge the customer engagement gap

Published on: April 21, 2015
Author: Robin Tandon - Senior Product Marketing Director

In a previous blog post I highlighted the growing gap between customers and companies, and how this lack of understanding is undermining efforts to improve customer experience.This was demonstrated by the Eptica Study: The Power of Linguistics in Customer Service. Based on research with both consumers and agents, it sought to identify the frustrations that are undermining the UK customer...

Meeting rising email expectations in customer service

Published on: April 17, 2015
Author: Pauline Ashenden - Demand Generation Manager

Companies face two key challenges when it comes to delivering customer service today. First, consumer expectations are continually rising, with every organization, no matter what sector they are in, judged against the standards of the best. This means simply outshining your peers is not enough – you need to compete with every company that a consumer might interact with in order to win their ...

Travel customer service – just the ticket?

Published on: April 15, 2015
Author: Lloyd Buxton - Business Development

The travel industry has been transformed by the rise of digital channels. Consumers now turn to the web first when researching and booking flights and holidays, using the reach of the internet to create tailor made itineraries, rather than visiting a high street travel agent. Sites such asTripAdvisor, along with social media, have also introduced a powerful way of sharing opinions about the s...

Evaluating the 2015 UK retail customer experience

Published on: March 20, 2015
Author: Lloyd Buxton - Business Development

Retailers face growing market challenges. Despite the UK climbing out of recession, consumer confidence is still fragile and likely to remain so in the face of a number of uncertainties on the horizon; a potential hung parliament, eurozone worries and interest rate rises. It’s not surprising that shoppers are still price sensitive, and are happy to move to rivals.

Can companies meet rising customer expectations?

Published on: March 18, 2015
Author: Robin Tandon - Senior Product Marketing Director

Think like a customer and value their time if you want to win and retain their business. These are the headline findings of recent research from Forrester, which looked at changing customer expectations and channel preferences.

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