Linguistics

Why understanding your customers is key for 2014

Published on: January 20, 2014
Author: Lloyd Buxton - Business Development

Analyst group Forrester has just released its 2014 predictions for customer service. It lists 12 trends that companies should be paying attention to, if they want to engage with customers and deliver the right experience for them in the year ahead.These trends are organised into four topics:1.    Deliver pain free customer service Covering areas such as omnichannel, mobile and stand...

Three ways of using linguistics to deliver a superior customer experience

Published on: December 02, 2013
Author: Eptica

In today’s competitive environment, organisations need to deliver consistent, rapid and personalised responses to consumers, based on understanding the tone and style of the language they use. And they need to do this faster and across more channels and interactions than ever before.Linguistics, the scientific study of language, provides the answer to this growing challenge. It enables compa...

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