Linguistics

The need to bridge the customer engagement gap

Published on: March 27, 2015
Author: Robin Tandon - Senior Product Marketing Director

Whatever industry an organisation operates in, building mutual understanding between customer and company is at the heart of creating engaged, long-term relationships. However there is a growing gap between the two sides, according to new Eptica research.

3 ways of successfully making customer service everyone’s job

Published on: March 25, 2015
Author: Eptica

In today’s ultra-competitive markets, successful businesses understand that customer service is everyone’s job. Whether you are the CEO, staff the contact center, are a delivery driver or work in a store, you contribute to how consumers view your company. Brand reputation can be destroyed by factors as diverse as a security breach, poor public relations or even an ill-judged tweet by a...

What’s the state of UK email customer service in 2015?

Published on: March 13, 2015
Author: Pauline Ashenden - Demand Generation Manager

Eptica recently released the 2015 Multichannel Customer Experience Study, looking at the state of customer service provided by leading UK brands across the web, email, Twitter and chat channels. We’ve already discussed the topline findings of the Study in a previous blog, and this week I’d like to focus on the email channel, and how this has changed over time.Despit...

Making it easy for customers

Published on: February 20, 2015
Author: Lloyd Buxton - Business Development

In today’s time-poor world, consumers increasingly pick who they buy from, and what channel they use, based on ease of use. This can be seen in the growth of local shopping at the expense of out of town supermarkets, as well as the rise of techniques such as Click and Collect that make it simple to pick up online purchases at a convenient location.

5 ways knowledge management can transform your customer service

Published on: February 10, 2015
Author: Steve Nattress

If you ask consumers to list their main issues with poor customer service then receiving inaccurate, incomplete or plain wrong answers are normally at or near the top. Whatever channel they contact you through; consumers want a response that shows you understand their query and an answer that solves their problem. However, contacting a company can often resemble a lucky dip, with consumers re...

Why improving email performance is vital for customer service success

Published on: January 23, 2015
Author: Pauline Ashenden - Demand Generation Manager

Delivering superior customer service is an increasing challenge for all. Companies need to cover more and more channels while meeting continually growing demands from consumers, often with no corresponding increase in budgets. No wonder that the temptation can be to re-allocate scarce resources away from traditional channels such as email in order to focus more heavily on the likes of social media...

Advancing linguistics for an improved customer experience

Published on: January 21, 2015
Author: Olivier Njamfa

As we’ve discussed in previous Eptica blog posts, companies need to be constantly innovating to meet the changing needs of consumers. Advanced technology, such as systems built on linguistics, which enable organisations to better understand the content and tone of digital interactions such as email, tweets and web chats, are therefore central to delivering a better experience and consequentl...

Extending customer service across the enterprise

Published on: January 16, 2015
Author: Robin Tandon

Organisations today understand that customer service is everyone’s job and cannot be solely left to agents in the contact centre. However, in a multichannel world consumer expectations are high – they want to receive consistent, personalised service no matter how they make contact and certainly don’t want to have to repeat themselves when they move between channels. Customers don...

Looking back – key trends from the Eptica blog in 2014

Published on: January 14, 2015
Author: Pauline Ashenden - Demand Generation Manager

2014 was an extremely busy year in the customer experience market. The combination of more demanding consumers, new contact channels and increased regulation drove innovation and increased investment in customer service departments as organisations aimed to differentiate themselves from competitors and boost revenues. This increased focus translated into record numbers of visitors to the Epti...

What does 2015 hold for customer experience?

Published on: January 07, 2015
Author: Pauline Ashenden - Demand Generation Manager

The New Year always bring a plethora of predictions as companies and analysts look at what is likely to happen in the next twelve months across the customer experience market.

Pages