As we approach Christmas, the festive shopping season is moving into top gear. At the same time as they are looking for bargains, consumers also want to make their shopping experience as simple, hassle-free and quick as possible.
Trends and markets;Best Practice
Noted CX expert Martin Hill-Wilson explains why brands need to take a more strategic approach to omnichannel customer experience
The relationship between customers and brands has fundamentally changed. Consumer expectations are continually rising, and much more of the customer journey is now self-directed, across multiple different channels. When they do make contact, these ‘autonomous customers’, as BT has described them in a global research study, want fast, accurate service that minimizes their effort