consumers

Lack of understanding holds back engagement in UK and France

Published on: May 13, 2015
Author: Robin Tandon - Senior Product Marketing Director

In a previous post I looked at the biggest frustrations amongst UK consumers when they dealt with brands through digital channels such as email or social media. Research carried out by Epticahighlighted that a lack of understanding and a failure to acknowledge their feelings were not just holding back engagement, but actively causing consumers to switch supplier.The E...

Will 2014 be a Happy Christmas for retailers?

Published on: December 12, 2014
Author: Lloyd Buxton - Business Development

No retailer needs reminding that Christmas is the busiest time of the year, and a strong peak trading period can make the difference between success and failure for a business. There is therefore a real focus on ensuring that the shopping experience is as seamless as possible in order to drive sales. A key part of this is providing consumers with the information they need clearly and quickly, thro...