Customer relationship management

Taming the Customer Relationship Monster

Published on: April 26, 2011
Author: Epticablog

Customer Relationship Management (CRM) is a technology that has been around for a considerable amount of time. Because of its complexity it has often proved difficult to get right – Gartner estimate that fewer than 10 per cent of organisations have optimised the management of their customer relationships.The bad news for companies struggling with CRMis that the rocketing adoption of social m...

Ageas scoops two FST industry awards for multichannel customer service

Published on: April 14, 2011
Author: Epticablog

Ageas Insurance Solutions (AIS) has won not one, but two, prestigious Financial Sector Technology (FST) Awards for its successful Ageas eStream service transformation project, powered by Eptica technology. Best Use of IT in Insurance and Best Use of CRM technology were both awarded to AIS in recognition of the way it has transformed its multichannel cus...

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