digital customer experience

3 customer churn symptoms and cures

Published on: January 24, 2020
Author: Tom Walmsley - Business Development Manager

Despite the focus on big picture CX, the reasons why customers leave a brand are often subtle and can even be the result of an overzealous desire to attract, engage and delight. Here are some of my top customer churn symptoms and cures...

Why the future of digital CX requires the death of the ticket

Published on: February 14, 2017
Author: Steve Nattress

When companies began using digital channels for customer service, they needed a way of keeping track of every incoming query so that they could ensure that they were handled effectively and responses dispatched in a timely manner. To achieve this they adopted a service/help desk concept - but this is no longer enough for consumers...