Internet Retailing

Comparing the retail customer experience in the United States and United Kingdom

Published on: November 11, 2015
Author: Pauline Ashenden - Demand Generation Manager

Thanks to the internet, retail is a global industry, with companies now facing competition from peers around the world. As we’ve discussed before, this means that a focus on the customer is vital – with businesses needing to understand what consumers want and provide them with a tailored experience that meets their exact requirements. At the same time as the internet has...

Make it mobile

Published on: June 12, 2013
Author: Epticablog

Mobile commerce is growing rapidly. Figures from performance marketing network Affiliate Window showed it made up 18.16% of its UK online sales in May 2013, increasing from 16.48% in April. That’s an enormous 572 sales per hour. Backing this up, the IMRG Capgemini e-Retail Sales Index saw 2012 mobile sales triple (up 304%) from 2011. More importantly, conversion rates on mobile have doubled,...