Mastercard

5 customer experience lessons from the 2015 Holiday Shopping season

Published on: January 08, 2016
Author: Robin Tandon - Senior Product Marketing Director

While the peak season for retailers isn’t yet over, many companies are already taking stock and looking at their performance, as well as studying the wider trends that emerged in the run up to Christmas 2015.The positive news is that overall spending in the US was up by nearly 8%, according to figures from MasterCard. However, not every retailer will have felt the benefit...

Measuring brands on social customer service

Published on: February 01, 2013
Author: Epticablog

The need for customer service teams to embrace social media is growing, as more and more consumers use the likes of Twitter and Facebook to ask questions, complain and share their experiences of brands. In our own research we’ve seen that more and more UK companies are now making social media part of their strategy. The 2012 Eptica Multichannel Customer Experience Study found that 70% and 64...