Mobile device

Mobile – at the heart of the customer experience

Published on: November 27, 2015
Author: Eptica

According to new academic research people check their smartphones 85 times a day and use them for a daily average of 5 hours. The study, from Nottingham Trent University, also found that much of the time most users don’t even realize they are doing it, with consumers spending twice as much time on their phones as they think.For many, their phone is the first thing they...

Retailers must gear up for mobile influenced cross-channel sales

Published on: August 08, 2014
Author: Lloyd Buxton - Business Development

Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online.  According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.A big par...

The mobile customer experience – failing to deliver

Published on: September 20, 2013
Author: Epticablog

More and more of us are using mobile devices to interact with companies online. The combination of the ease of use of tablets and the fact that we always have our smartphones to hand, mean that for many it is fast becoming the default way of accessing the internet. Backing this up, consultancy IDATE predicts that by the middle of next year more people will get online through smartphones and tablet...

Make it mobile

Published on: June 12, 2013
Author: Epticablog

Mobile commerce is growing rapidly. Figures from performance marketing network Affiliate Window showed it made up 18.16% of its UK online sales in May 2013, increasing from 16.48% in April. That’s an enormous 572 sales per hour. Backing this up, the IMRG Capgemini e-Retail Sales Index saw 2012 mobile sales triple (up 304%) from 2011. More importantly, conversion rates on mobile have doubled,...

The mobile customer service shift

Published on: April 19, 2013
Author: Epticablog

Mobile devices such as smartphones and tablets are radically changing how customers interact with companies. Rather than being tied to their PC consumers are now demanding access to information anywhere and anytime, both for research and making final purchases. Businesses therefore need a mobile strategy to support consumer needs, with a seamless, high quality experience vital to winning and retai...